Package Design and Line Extension

Marcal Tissue approached Arena Design to re-design their Small Steps line of packaging. They needed a design that would work across multiple product categories. At the time Marcal had a yellow field of flowers on their packages. They wanted to keep the yellow color because it was what their consumer looked for when looking for a Marcal but no longer wanted the field of flowers. They wanted to simplify the look and have an area the would easily convey the sheet count as well as the number of rolls in the package. Also, each product category had its own color to easily differentiate them on the shelf.