Sobe Energy Bars

Sobe Packaging

SoBe was one of the first leaders in the Energy beverage market. We helped SoBe to extend their successful beverage line into a new category, energy bars. Our objective was to create a distinctive package that kept the attitude that SoBe was known for.

Icons were created for each of the bars; Drive, Energy, Power & Tsunami. These icons were then used throughout the packaging, on signage and promotional materials.