Razzles is a brand of candy/gum that had been around for 30 years. We were asked to develop a new look for the Razzles package, keeping in mind its long history, but giving the brand a new look. The re-designed package has a contemporary look.
We kept blue as the primary color, but made it more vibrant and added movement to convey the idea of the Razzles slogan “First it’s a candy, then it’s a gum.”