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“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford

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This is one of my favorite quotes. Henry Ford was able to put his finger on exactly how some people think. He was a visionary, not looking at what is current but looking to the future. In order to be in design we need to think like Henry Ford. When you give people something great, that becomes the new benchmark. Instead of giving them a “faster horse” you give them the Model T.